A New Era for the Blue Oval
Ford Motor Company is entering a bold new chapter, and Mike Castrucci Ford is excited to share what it means for our customers. The new global advertising platform, Ready Set Ford, is more than just a fresh look-it's a strategic shift designed to connect with drivers in new and inspiring ways.
What is "Ready Set Ford"?
"Ready Set Ford" is Ford's new advertising platform, built on the foundation of capability, passion, community, and trust. It's designed to celebrate not only what Ford vehicles can do, but what they empower you to do.
This rebrand focuses on three key shifts:
Highlighting Our Strengths - Ford's legacy of strength, innovation, and trust remains front and center.
Empowering Customers - The campaign celebrates the lifestyles Ford enables: building businesses, chasing thrills, and seeking adventure.
Leading With What You Love - Expect more focus on the Ford vehicles and services that customers are most passionate about, from trucks to SUVs to performance icons.
Why It Matters
At its heart, Ready Set Ford is about you-the driver. Whether you're pushing limits with a Ford Bronco, building your business with a Ford F-150, or heading out for family adventures in a Ford Explorer, this rebrand is about helping you live your best days behind the wheel.
Visit Mike Castrucci Ford
As your local Ford partner, Mike Castrucci Ford is proud to bring this new era to life. Stop by our showroom to see the latest Ford lineup and experience firsthand how Ready Set Ford is shaping the future of driving.
Ready. Set. Ford.
